Mission

REUSABILITY AS THE NEW “NORMAL”

We think it’s a pity to use packaging only once before throwing it away. We value our limited and incredibly valuable resources and are therefore committed to reusable packaging. Before recycling, the packaging is reused hundreds of times – that is our idea of a circular economy.

HELLO REUSABILITY!

Reuse should be simply normal, not the exception. We value quality. Why shouldn’t we also eat and drink from high-quality packaging?

A COMPANY WITH A MISSION

Our goal is to replace single-use packaging with reusable, high-quality, affordable and greener alternatives.

HOLISTIC THINKING AND ACTION

Our actions are guided by the UN Sustainable Development Goals. These are global sustainability goals defined in 2015 to promote a holistically sustainable future. Four of them in particular affect our work.

Sustainable Development Goals
SDG Goal 11

SUSTAINABLE CITIES AND COMMUNITIES

Reusing packaging and relying on the deposit system generate less packaging waste. With reCIRCLE, towns and communities can both reduce littering and cut their high waste disposal costs.

RESPONSIBLE CONSUMPTION AND PRODUCTION

reCIRCLE focuses on local production, short transport routes and high-quality, durable products. Recycling is factored into planning right from the start. In our day-to-day activities, we raise awareness of waste issues and show how we can improve together.

SDG Goal 12
SDG Goal 13

CLIMATE PROTECTION MEASURES

By reusing takeaway packaging instead of throwing it away, we jointly save many valuable resources and CO2 because washing up is more ecological than disposing of an item after a single use. In this way, all reCIRCLErs contribute together to more climate protection.

LIFE UNDER WATER

Plastic pollutes our oceans, lakes and rivers. reCIRCLE tackles the problem at its roots: through reuse and the deposit system, less plastic ends up in the environment and thus in the water.

SDG Goal 14